UAE-based Hayatna, a joint venture between Abu Dhabi’s Exeed Industries and Vivartia, a food conglomerate in Greece, plans to launch new brands at the upcoming Gulfood 2014, a food and hospitality show in Dubai.

Hayatna’s plans to launch a portfolio of brands that cover multiple segments and cater to consumers’ everyday food needs, a statement said. One of its key goals is to make the customer’s dairy needs ‘extraordinary’, it added.

Dr Kamel Abdullah, chief executive officer of Exeed Industries said: “There is synergy between Greece and UAE in certain foods and dairy products. Gulf Foods exhibition has proven to be very successful to introduce our brands to the UAE. We believe our brands will stand out in a highly competitive prepared foods and dairy market.”

Hayatna’s journey has already been marked by the launch of their first three brands, Kuzina, Alethia and Delta with more to come in the near future.

Kuzina primarily offers a range of ready to eat Mediterranean meals which are authentic, delicious and easy to prepare. The meals featured are oven ready baked products and ready to eat dishes as well as mixed vegetable casserole.

The meals are also prepared in a technologically advanced flash (instant) freezing techniques immediately after preparation that preserves the ingredients’ nutritional and final recipe characteristics, the statement said.

In addition to ready and veggie meals, Kuzina offers dough products such as pastries, cookies, pies and spinach rollini.

Another launched brand by Hayatna, Alethia, provides a wide range of authentic and great tasting Greek cheeses which are made with the perfect blend of different carefully selected types of fresh milk. Yet another brand launched by Hayatna, Delta, is the number one dairy provider in Greece and mainly features genuine Greek yogurt. – TradeArabia News Service