The consumption of orange juice concentrate in emerging markets has hit a new high growing by 35 per cent,  with market share of global consumption increasing from 10 to 15 per cent between 2008 and 2013, according to a new report.

On another hand, the consumption in the developed countries has dropped by 20 per cent, stated the Agribusiness Analysis report ahead of the inaugural 'Foodnews Juice Mena 2014, conference in Dubai.

The event is being held at the H Hotel from February 19 to 20 under the theme ‘Capitalize on growth opportunities in the Mena JNSD markets by comparing regional consumer demand and global raw material outlooks.´

Leading international specialists, region's foremost juice majors, physical traders and financial players will be taking part in the debut event which will focus exclusively on juice markets in the region.

During key panel discussions, the speakers will examine the global position of the juice sector in the Mena region, assess the changing industry landscape, impact of demographics and economic growth, identify the latest global beverage trends, challenges, demand, health, wellness and safety developments.

A key highlight at the conference will be a talk on the Brazilian Frozen Concentrated Orange Juice (FCOJ) trade by Jan Dabrowa, commercial director of GrupoBraz Consulting and BrazArtis, an import-export company from Rio de Janeiro.

Jan Dabrowa said: “With positive forecast for 2014/2015 orange season, the Brazilian frozen concentrated orange juice (FCOJ) inventory is expected to decrease from 766,000 tons to 477,000 tons for 2014."

"At the same time, the inventory levels can be affected by recent draughts in leading orange producing states and underlying industry dynamics which may affect the price of the commodity,” he noted.

Foodnews Juice Mena 2014 will give insights into key markets such as Saudi Arabia, Egypt, Algeria and the UAE, and enable the audience to better identify consumer tastes as per the emerging product trends.-TradeArabia News Service