Tamkeen and Unido, through the Arab International Centre for Entrepreneurship and Investment organised a specialised workshop on "Developing a Strong Brand Identity".

Liban Pack managing director Suha Atalla, an international expert, conducted the workshop which focused on the means of building and developing a new brand identity, importance of packaging as a marketing tool and the components of a successful brand.

It's the first in a series of 24 workshops, aimed at encouraging entrepreneurship and innovation among Bahrainis.-TradeArabia News Service