Dubai Business Women Council (DBWC) has signed a strategic collaboration agreement with fast moving consumer goods giant Unilever to cultivate cross-functional business development and promote the diversity and inclusion agenda within the private sector.

The partnership was formalized between DBWC president Raja Easa Al Gurg and Arijit Ghose, the managing director, Unilever Gulf at a signing ceremony held at the Dubai Chamber of Commerce and Industry on Tuesday.

Under the terms of the agreement, both parties will collaborate on cross-functional business development to promote each other and provide mutual access to their services.

They will use their respective social media channels and portals to jointly promote events, trainings, surveys, and news. The partnership will grant Unilever a window to interact with the members of DBWC, to conduct trainings, offer presentations, carry out surveys that would be beneficial for the members, and participate in the council’s Network Majlis activities.

Commenting on the tieup, Saleh Al Gurg said: “It has always been our endeavour to partner with leading firms that can add value to our members by offering business opportunities and appropriate exposure. Through our partnership with Unilever, we will be able to leverage their brand value to promote women entrepreneurship and encourage young women to make productive contributions towards the social and economic development of the country."

"Unilever is a valuable addition to our growing list of strategic partners and we look forward to a fruitful relationship with them," she added.

Unilever, in collaboration with DBWC, aims to encourage young female university students and mid career women to be successful entrepreneurs and business leaders so that they make worthy contribution towards the social and economic development of the UAE.

The company will leverage the platform offered by the Council to create a positive impact and further empower young female students at universities across the UAE as well as DBWC’s members through their training modules, internship programs and presentations of inspiring case studies.

Arijit Ghose said: “In Unilever Gulf, we are well on track in creating an enabling environment for women with the roll-out of our agile working policies and mentoring programs. This strategic collaboration with DBWC will help further strengthen our diversity agenda to assist in empowering our current and future female employees.”-TradeArabia News Service