Petra Trading & Investment Company has introduced three new Pringles flavors to the Jordanian market - Xtra Kickin’ Sour Cream & Onion, Xtra Cheesy Nacho Cheese and Xtra Spicy Chilli Sauce.

All of these fall under Pringles’ flavor-bursting Xtra range, said a senior official.

Petra Trading & Investment Company carried out an exciting nationwide distribution and marketing campaign for the launch.

The campaign succeeded in creating hype around the products by including attractive store executions, tasting promotions and a state of the art store branding, remarked Raymond El hajj, the sales & marketing director of Petra Trading & Investment Company.

"We have succeeded in meeting the target distribution objectives across all trade channels while creating excitement and awareness with consumers at the same time, this new addition to Pringles existing range is driven by the company’s vision and commitment of delivering excellence across all aspects of its operations and further expanding its comprehensive brand portfolio," he stated.-TradeArabia News Service