InterContinental Hotels Group (IHG) recently appointed Stefan Breg as F&B concept design director for Asia, Middle East and Africa (AMEA), while Andreas Reich took over as the new F&B director of performance.

In his new role, Breg will be responsible for leading F&B concept development for hotels and resorts across the region, as well as driving operational efficiency and creating brand-defining F&B outlets.

Most recently, Breg has been running his own restaurant creation and design company, called TRIBE, based in Dubai.

Reich will be responsible for shaping and executing the region’s F&B strategy, as well as operations and performance across 800 hotel outlets. He has worked in a number of senior management positions at iconic hotels in Europe, Las Vegas and most recently Singapore’s Marina Bay Sands.

Breg and Reich will both be based in Bangkok and report to the region’s vice president of Food & Beverage, Phil Broad.

“I’m thrilled two of the region’s most celebrated F&B experts are joining the team” said Broad. “Both Stefan and Andreas bring a wealth of experience to their respective roles, which will enable us to continually improve the food and beverage experiences we offer across all our brands. Food and beverage is a central part of any guest experience. The team is focused on ensuring these experiences are memorable and become a great reason to stay or dine with us again.”

“I’m excited to rejoin the IHG team. Having run my own company, TRIBE, for the past decade I’m ready to take on a new challenge and put that experience to work from inside one of the world’s leading hotel companies,” said Breg.

Reich said: “It’s an honour and a pleasure to be appointed as F&B director of performance at IHG. I am eager to get started and support the exciting road ahead that Phil is forging for food and beverage in the region.”

IHG currently has more than 800 restaurants and bars in its 231 hotels across Asia, Middle East, and Africa. The company will open more than 200 new F&B outlets at the 134 hotels in the company’s development pipeline over the next five years, a statement said. – TradeArabia News Service