Opportunities for French water companies, arising from water demand in the arid regions including the Middle East, were higlighted by the International Water Summit (IWS) team at its road show in France.

The International Water Summit 2014, a global platform for promoting water sustainability in arid regions, will be held in Abu Dhabi from January 20 to 22, co-located with World Future Energy Summit, hosted by Masdar, as a part of Abu Dhabi Sustainability Week (ADSW).

The second stop of the road show was held at the headquarters of Ubifrance, the French Agency for international business development and was attended by representatives of 14 top French companies and officials from the French embassy in the UAE, who came together to explore opportunities for developing the water-scare region’s water infrastructure.

“Abu Dhabi aims to improve irrigational efficiency to reduce water consumption in Abu Dhabi's farms by 40%. To tackle water-shortage problems, the city is also investing in groundwater monitoring, protection and recharge schemes as well as conservation campaigns for end consumers.To help achieve these objectives, we welcome French experts to IWS 2014 to share their learning and best-practicein drought prevention,” said Ara Fernezian, divisional managing director at Reed Exhibitions.

To encourage dialogue and international cooperation at the International Water Summit 2014, the road show that began in Japan last month,will now travel to Switzerland, Germany, Netherlands, Singapore, USA and UK.- TradeArabia News Service