Jotun, a leading paint manufacturer, has launched a new range of wall design paints branded 'Lady Design' in Bahrain.

The range was unveiled at an event at the Diplomat Radisson Blu Hotel, Residence and Spa, reported the Gulf Daily News, our sister publication.

Along with two product innovations, Lady Design offers six new collections that are based on the latest market needs and trends, and that were created in collaboration with renowned celebrity interior designer Mona Hussein, a company statement said.

"When it comes to the wall design paints segment, it's crucial to be at the forefront of innovation and offer customers constant inspiration," Jotun Paints general manager Biren Arora said.

"People want their homes to be different, distinctive and welcoming - they want guests to walk in, take notice and be impressed.

"And with the launch of Lady Design, they now have the inspiration, the looks and the products they need to turn their walls into bold statements of style - allowing them to feel super proud of their homes," he added.

"When it comes to interior design, it just made sense to collaborate with one of the leading interior paint producers in the world," Hussein said.

"With Lady Design we've come up with a great idea, and created an alternative means to an end for today's modern homeowners. The main elements of interior design are colour and texture - and we have a concept that offers both, in the form of contemporary wall paint techniques. Walls have a huge impact on the impression a space makes.

"They dictate the dynamics of a room. And with the Lady Design collections you can bring your walls, and your individuality, to life," she added.

Lady Design Colour Mirage and Lady Design Prestige are the two breakthrough product innovations.

Lady Design Colour Mirage is a transparent topcoat that sparkles and changes colour when the wall is viewed from different angles.

Lady Design Prestige is a metallic topcoat available in six colours - shades of gold, silver, copper and bronze. – TradeArabia News Service