Germany’s Hansgrohe Group, a leading sanitary fittings manufacturer, has posted revenues of 805 million euros ($1.04 billion) in 2012 as against 764 million euros in 2011, marking a 5.4 per cent rise year on year.

Revenues were boosted by remarkable sales in the Middle East and other emerging markets such as Africa, Eastern Europe, and Latin America, against a backdrop of a difficult global trading environment in 2012, a company statement said.

The luxury bathroom fitting specialist opened its latest showroom in Bahrain, targeting further developments within Middle Eastern markets. The newly opened showroom is a proud addition to further representative showrooms in 37 countries across the globe, on all continents.

Hansgrohe unveiled the exciting new Axor Organic collection at the inauguration of Bahrain distributor, Al Abbas and Al Haji Galleries' newly renovated showroom on Segaiya Road.

Dirk Schilmoeller, sales director Middle East, Hansgrohe said: “We are proud of the fact that 112 years after we were first established, together with our partners and customers in the Middle East we were able to continue the series of successful results of recent years.

“The systematic internationalization of markets made a key contribution to the fact that we have more than doubled our sales revenues in the past ten years. Contributing to that is double-digit growth in the Middle East.”

An excellent order book that was significantly better in 2012 that the previous year, further improved the company’s competitive position, he added.

“Our German quality and engineering enjoys an excellent reputation throughout the Middle East and the World with both consumers and industry professionals,” Schilmoeller continued.

“The Hansgrohe experience guarantees outstanding solutions for every aspect in the realisation of the individual perfect bathroom. We have helped to change the vision of the bathroom as a living space and our growing project portfolio in the region highlights our position as one of the innovative leaders in technology, design and sustainability.

“Our outlook for the remaining 2013 is sound, and we are already receiving much interest in the arrival of Axor Organic, so we are very excited about the year ahead.” – TradeArabia News Service