Masafi, a leading regional FMCG brand, has announced its participation at Gulfood 2013, showcasing its entire range of product offerings at the Dubai World Trade Centre.

Being the premium reference for bottled mineral water across Gulf and Middle East over the last three decades, Masafi’s popularity in the region is largely due to its philosophy to offer superior quality products in line with global quality standards, a statement from the company said.

Nikhil Desai, category marketing manager at Masafi, said: “The decision to be a part of Gulfood 2013 follows the unprecedented success achieved at the event over the past years, where Masafi’s state-of-the-art stand attracted wide attention and generated a lot of interest from trade visitors and members of the public.”

“The exhibition throws up plenty of opportunities for us to highlight and differentiate the attribute that have made Masafi what it stand for today – purity. It is also a platform for us to network with the industry and the business community,” he added.

The company’s popularity in the region is largely due to its philosophy to deliver superior quality products and strict adherence to international quality standards, the statement said.

Over the years, in line with its market leadership, the company has built an extremely strong distribution network to consistently deliver to dynamic market requirements. Other products distributed by Masafi include Freeze, Rock Star, Robinson, Fruto, Fruit Shoot, and recently introduced line of food storage brand Baco in the UAE.

The food and hospitality show will run till February 28. – TradeArabia News Service