Local broadcaster Your FM 104.2 has signed up as media sponsor for the upcoming Bahrain International Garden Show (BIGs) being organised by the country's National Initiative for Agricultural Development (NIAD).

The show, which aims to promote agribusiness sector opportunities in Bahrain, will run from February 27 to March 2 at the Bahrain International Convention and Exhibition Centre.

More than 20,000 visitors, including VIP’s, architects, consultants, developers, and other industry professionals, as well as hobbyists and retail consumers, are expected to attend the event.

"We are very happy to be associated with BIGs, which we believe is a great networking opportunity for investors in the agricultural sector," said Kailash Ezhuvath, Director and CEO of Your FM 104.2..

"Being one of the premiere media outlets catering to the Asian audience, we will be promoting this initiative as part of our ongoing corporate social responsibility efforts. We wish the organiser and all participants a successful event," he stated.

Shaikha Maram bint Isa Al Khalifa, the general co-ordinator of BIGs said: "This is an important sponsorship, which will help us to expand participation in BIGs by attracting members of the expatriate business community, many of whom are investors and key decision-makers with various businesses in Bahrain."

"This will be in addition to the international participants who are coming from outside the Kingdom," she added.

In past years, the show has attracted exhibitors from the US, France, Spain, Italy, the UK, Germany, Turkey, Egypt, Sudan, Syria, Jordan, Lebanon, Yemen, Iran, Thailand, and Japan, as well as all the GCC countries.
 
BIGs will be held under the patronage of His Majesty King Hamad bin Isa Al Khalifa and with the support of Princess Sabeeka Bint Ibrahim Al Khalifa, who is the president of NIAD.
 
The United Nations Industrial Development Organisation (Unido) is supporting the initiative again this year along with Bahrain's labour fund Tamkeen.-TradeArabia News Service