Food Empire Holdings, a leading Singapore based food and beverage group, announced that Bahrain is a strategic growth market for the company and it will expand its presence in the country.

Klassno, one of Food Empire’s leading coffee brands, is currently available across over 110 stores in Bahrain.  Klassno has been present in Bahrain and addressing the needs of coffee drinkers in the country for the last few years.

The company has partnered with Babasons, a leading distributor in Bahrain to reach out to all the major hypermarkets and supermarkets in the country.

“We have experienced a great demand for our products from Coffee lovers from across the country,” said Abhishek Gupta, country manager, Food Empire, Middle East.

“Coffee is an integral part of the country’s lifestyle and we aim to provide them with the best blend that we have developed over the years and currently enjoyed by people across the globe.

“We wanted to redefine the concept of coffee making and drinking in the Middle East and our coffee masters after years of research have developed a perfect blend that suits the tastes of our customers in the region. In order to cater the growing demand the company has decided to expand its presence across more locations in Bahrain,” he added.

In Bahrain, Klassno brand includes instant cappuccinos which are available in 5 distinct flavours – Irish Cream, Mocha, Gold, Latte and Traditional. Other products under Klassno include 3-in-1 coffee mix, 2-in-1 coffee mix (without sugar), 4-in-1 coffee mix with hazelnut flavour, hot chocolate mix, non dairy creamer in addition to  instant coffee in jars - Rich Arabica (agglomerated coffee) and Gold (freeze dried) coffee.

“We aim to put our wealth of experience gathered over the years in every cup of coffee that we produce. Right from production through to tasting, nothing is taken for granted; the whole cycle is closely monitored and constantly improved based on customer’s tastes and preferences,” said Gupta.

“In a highly competitive market such as Bahrain, price and packaging are integral factors in a customer’s decision making process but ultimately, it is the experience that etches a favourable impression in the consumer's mind.

“We strongly feel that this is the key factor that enables Food Empire’s products to enjoy exponential growth across the globe. We are able to repeat our performance year-on-year because of our undying commitment to quality and constant reinvention to make great products even better,” he added. – TradeArabia News Service