Jotun Paints, one of the world’s leading producers and distributors of paints and coatings, recently inaugurated a new and unique ‘Inspiration Centre’ in Rashidiya, Dubai.

The outlet was opened by top Jotun senior officials headed by Erik Aaberg, group executive vice-president of Jotun for the Middle East and Biren Arora, general manager, along with other company executives, a statement from the company said.

Jotun has developed the new centre in partnership with ‘Unique Paints’, one of the company’s key partners who have been instrumental in painting prestigious projects in Dubai like Jumeirah Park, Royal Le Meridien Hotel, Grosvenor House and Mazaya Towers.

The opening is also part of Jotun’s ‘Closer to consumer’ initiative, which engages customers through a customer-friendly environment, giving them the opportunity to showcase their ideas and preferences onto their walls.

The centre, which has an area of 1,800 sq ft, is a huge showroom decorated with high quality interior finishes, LED TVs for product promotional videos and is manned by professional staff who can attend to questions and requests made by walk-in customers, the statement said.

It offers a look and feel that has been designed to be conducive to prospective customers - showcasing different environments like bedroom, dining, living, colour bars, colour consultation, sample displays and colour advisor.

The centre offers customers with key services like ‘Supply and Apply,’ a concept where the outlet will not only provide the paint to be used but also offer professional advice and panting services; the ‘Colour Bar,’ which offers customers with a total of 950 colour samples and the ‘Colour Advisor,’ where customers can choose from a colour palette on display and see how the colours will look in different environments, furniture settings and under different lighting conditions.

“These are very exciting times for the region’s decorative market segment. In fact, the market in the Middle East and the UAE in particular, is always evolving and changing, which makes it very important for us to be closer to our consumers,” said Erik Aaberg, group executive vice president, Jotun.

“This new centre will provide our users with a more hands-on approach that gives them the advantage of having a decorative expert guide them through the process. Rest assured that we will continue to live up to our commitment of interacting closely with the customer in a friendly environment where we can learn more about what they want while at the same time render professional advice.”

“The opening of this new facility in the Rashidiya area demonstrates our continuing move to become ‘Closer to our consumers.’ What better way to work closely with your potential customer than to provide them with an environment that inspires them and helps facilitate the decision making process in a more engaging and fun manner,” said Biren Arora, general manager – UAE, Jotun Paints.

“Rest assured, we will soon be opening more of these centres, as we have found that this is a very good model and strategy for us to communicate and raise awareness among our customers on Jotun’s offerings and innovations for the end-user in the decorative market," he added. – TradeArabia News Service