Meat & Livestock Australia (MLA), the marketing and R&D service company of the Australian red meat and livestock industry, has appointed celebrity chef Tarek Ibrahim, as its new business development manager for the Mena region.

Tarek is an executive chef attested by the American Culinary Federation and has won several accolades throughout his career, such as gold, premier chef of America, ACF Silver Medal, and Chef par Excellence.

Tarek, who is married and father of two daughters, is a familiar face in the region as he has presented several cooking shows at Fatafeet TV and Al Mehwar TV in Egypt.

He has also been hosted by broadcast and print media on culinary and cooking matters in several opportunities.

In his new role, Tarek will assist Jamie Fergusson, the Mena regional manager in maintaining and consolidating the company's growth in the region, where Australian meat products have been consumers’ preference over the years as clean, safe, delicious and halal, said a statement from MLA.

Tarek said he has been working for MLA since 2006 when he was appointed as senior consultant.

He has played a key role in increasing Australian Meat brand awareness, building bridges with the culinary industry and offering cooking and meat cutting training sessions to young chefs in the region, the statement added.

“It is my honor to assume an even more strategic and regional role within MLA and I will work to ensure that our top quality meat products are supplied to the Mena markets to the best satisfaction of consumers and stakeholders across all relevant industries,” said the celebrity chef.-TradeArabia News Service