Al Meera to launch home furniture chain
Doha, March 11, 2012
Qatar-based Al Meera Holding Company said it has sealed a franchise agreement with Thailand-based Index Living Mall Company Limited to open its furniture stores across the country under the Thai brand.
As per the franchise agreement, Al Meera Holding has the exclusive rights to establish and operate home furnishing stores in Qatar under the names of ‘Index Living Mall’, ‘in conformity with the standards and guidelines developed and owned by ILM.
In addition to this, the Qatari group will have the exclusive right to develop and operate, in Egypt, Jordan and Oman, stores or businesses under ‘Index Living Mall’ trade names or trademarks for a period of three years, said a top official.
“Our expansion strategy does not only encompass increasing the retail area of our supermarkets, but also expanding our product offerings to our customers,” remarked Al Meera’s deputy CEO Dr. Mohammed Al Qahtani.
“Our agreement with ILM, a global brand based out of Thailand providing premium home furnishings, is well within the realm of our expansion plan. We are extremely pleased and delighted that ILM has entrusted us with their brand, and we look forward in launching the brand in Qatar shortly,” he added.-TradeArabia News Service