Grohe AG, one of the world's leading manufacturers of sanitary fittings, said it has developed its series of unique product collections that turn every bathroom into a personal feel-good oasis.

The new Grohe Spa collections put focus on multi-generation bathrooms, sustainability and personalised solutions, said a senior official while speaking at the Grohe exhibit “Your Home Spa” during the recent 'imm cologne 2012' exhibition.

On the new collections, Paul Flowers, senior VP Design of Grohe, said, "There are quite a number of new trends that have influenced our ideas and decisions. We primarily concentrated on three of these trends, namely the demographic development, people’s growing appreciation of environmentally responsible lifestyles and the trend towards personalising your environment."

"It is important for us to understand the demands people make on their products, so that we can give them what they want and what they need," Flowers explained. 

In many countries, people’s life expectancy is reaching new record levels. The older generation stays fit longer than ever before and is ready to do a lot to ensure things stay this way, he said.

“Especially elderly people attach the greatest importance to their physical and emotional wellbeing. Water has a soothing effect on the body and the mind – it can help you relax or revitalise. Add to this the fact that we design our products in such a way that they are easy to use even for less mobile people."

"Our products offer comfort and safety across generations," noted Flowers.

People care for their environment and they rightfully expect the products they use every day to allow them to make sparing use of Earth’s precious resources. At the same time, they want to compromise as little as possible.

“Customers want to do more for their environment but with few concessions. We aim to give them the perfect water experience, which they can enjoy all the more as they can act in a sustainable manner and help protect the environment,” stated Flowers.

“Sustainability is one of the four key pillars of our brand, we work incredibly hard to ensure our products deliver uncompromised experiences with the peace of mind that they use the minimum amount of resources to do so,” he added.-TradeArabia News Service