United Development Company and Doha-based Zoul Projects, will stage the country’s first international fashion week at The Pearl-Qatar from November 7 to 10.

Running in conjunction with The Pearl-Qatar Fashion Week will be the culmination of Mena’s Next Top Designer – a search for the region’s newest and freshest design talent’ to be aired on MBC4.

The show will have as its judge world famous designer Zuhair Murad who has dressed some of the world’s most fashionable and beautiful women, said a statement.

Some of the world’s best known designers as well as Qatari and regional designers will participate in the international event which will focus attention on Doha and its growing role in the fashion world.

The Pearl-Qatar Fashion Week will see stunning catwalk shows and other VIP events over the four-day celebration of international and regional fashion expertise and the future of design, said the statement.

Several Qatar-based designers will also showcase their work during The Pearl-Qatar Fashion Week, garnering international attention and the capacity to build their base and seek new markets.

The world’s fashion media and other high profile visitors will descend on Doha for the event.

Zoulikha El Fassi from Zoul Projects said The Pearl-Qatar Fashion Week and Mena’s Top Designer will establish Doha as a leader in the fashion stakes and cement its reputation as a place where exciting and creative things are happening.

Kirk Martin, executive vice president fashion and retail leasing at The Pearl-Qatar, said The Pearl-Qatar had become an important fashion destination not just in Qatar but the region.

“United Fashion Company was formed to bring world-class luxury and mid to mid-upper range brands to The Pearl-Qatar and the rest of the Gulf region. The Pearl-Qatar Fashion Week is part of their commitment to do this. We look forward to it becoming an annual event and showing what Qatar has to offer.” – TradeArabia News Service