Advanced Interactive Media Solutions (Aims) has reported a surge in demand for its specialised digital signage services within the exhibition industry in 2011.

Exhibitors and event organisers now increasingly depend on state-of-the-art technology to stand out and differentiate themselves from the competition and ultimately drive visitor footfall, the Scala Middle East partner said.

Sophisticated digital signage technology has emerged in the past year as a highly popular medium to attract the attention of trade visitors during major industry events, as it empowers exhibitors to create personalised and dynamic signage content that is now becoming an industry standard, the statement said.

Ahmed ElRidi, CEO of Aims, UAE, said: “Modern digital signage is increasingly becoming a standard platform in exhibitions as we have consistently proven that it can deliver optimum returns for exhibitors. The extremely high level of creativity and innovation that we bring to the table has certainly convinced exhibitors and event organisers of the unrivalled value of digital signage.”

“Majority of exhibitors who approach us look for greater control over the signage content and expect to achieve a distinctive ‘wow’ factor for their campaigns. Taking advantage of the latest Scala software, the company has successfully developed and deployed numerous campaigns that cater to these specific demands of exhibitors. Technological advances have certainly played a key role in creating greater interest in exhibitions and ultimately driving visitor footfall,” he said.

Moreover, exhibitors have been impressed with the high level of interactivity that digital signage solutions offer with the use of touch screens to present information about their products and services, ElRidi added.

Aims integrates the power of Scala content management solutions, internet, interactive displays, mobile applications and communication technologies to develop interactive digital signage solutions for the region, the statement said.

It also uses advanced audience measurement solutions to maximise the return on investment of each campaign and ensure optimum customer satisfaction, it said. – TradeArabia News Service