Dubai's low cost carrier flydubai has joined forces with Freej, the most successful Emirati animation series and the first 3D animated series in the Middle East, for its new safety video.

The 3D animation, shown in English and Arabic, features the four Grandmothers from the Freej series being taken through the safety briefing, said a statement from flydubai.

To ensure an accurate briefing, the animators filmed one of flydubai’s senior cabin crew members before creating a new cabin crew character, it added.

Flydubai also worked closely with the General Civil Aviation Authority (GCAA) to ensure it meets all the legal safety requirements, said a senior official.

Ghaith Al Ghaith, CEO of flydubai, said: "Our collaboration with Freej is another example of our innovative approach to customer experience. The safety demonstration is a vital part of every flight but we wanted to deliver the information in an original yet informative way."

"When we decided to create a video, we naturally thought of Freej, as it is not only the most successful Emirati animation series, but it engages audiences of all ages, which encourages passengers to watch and take note of the important safety briefing," he added.

The film will be broadcast through flydubai’s revolutionary ‘Fiber-To-The-Screen’ In-Flight Entertainment screens, which are fitted into every seat back on flydubai’s latest fleet of Boeing 737-800 NG aircraft, said Al Ghaith.

The Freej series celebrates the culture and traditions of the UAE as told through the eyes of four grandmothers, living in a secluded neighborhood in modern day Dubai.

Its creator, Mohammed Saeed Harib, said: “This was a very exciting project to take on. There is great brand compatibility between Freej and flydubai, as we are both young and inventive brands that have become household names very quickly.

"The series is already watched by families all over the Middle East and we are delighted to be able to introduce it to new audiences across the flydubai network," he added.-TradeArabia News Service