A leading online private shopping club, Sukar.com teamed up with the American University in the Emirates to host the region’s first underwater fashion show by Emirati students recently.

A unique concept that showcased ocean-inspired creations by Emirati design talent on an underwater catwalk at the Atlantis, The Palm resort in Dubai.

Forsaking the traditional runway setup in favour of more exotic depths of the Ambassador Lagoon in Atlantis, The Palm, the underwater fashion show saw divers take the plunge, modeling mermaid-inspired gowns, dramatic bridal wear, men’s ensembles and marine-inspired accessories and jewelry on Dubai’s most unusual stage.

All outfits in the show’s collection were designed by Emirati first year students from the American University in the Emirates’ New School of Fashion and will be available for sale exclusively on Sukar.com from December 8 to 22.

All the sales proceeds will be donated towards the Blue Flag Programme, a non-profit organization fighting for the sustainable development of beaches and marinas, said a statement from Sukar.com.

“It’s an amazing opportunity for our students to showcase their work on such an unusual stage. As an educational institution that actively encourages creative collaborations, it has been a pleasure to work with Sukar.com and the Blue Flag Programme to conceptualize this event,” said Dr Muthanna G Abdul Razzaq, AUE president and CEO.

“The show and following online charity sale will shine a well-deserved spotlight on the hours of hard work our students have devoted to the creation of these designs,” remarked Dr Muthanna.

"Sukar.com is a proud supporter of independent designers and our portfolio of highly sought-after fashion brands features several up and coming labels from across the world," said Muhammad Chbib, CEO, Sukar.com.

"We are very keen to support the community we operate and live in and this event seemed a great way to raise the profile of young UAE-based designers while raising funds to support a good cause," he added.-TradeArabia News Service