Bahrain's members of par-liament yesterday demanded a crackdown on 'immoral' advertisements in the kingdom.

MPs want the government to prosecute advertising agencies that flout traditional Muslim values by using provocative images, said a report in the Gulf Daily News, our sister newspaper.

MP Abdulhameed Al Meer, one of those behind the proposal, said Bahrain was an open country, but some adverts went too far. 'There is a line to what's acceptable and what's not, here that line is always surpassed.'

'In Dublin, Ireland, when Pepsi used an immoral advert, no action was taken for days until the Islamic community decided to go to the municipality. There, they were told that fellow Dublin citizens had been complaining and the advert was removed across the country, not just Dublin,” he said.

'In Bahrain, people complain several times about adverts and instead of the municipality listening to them, they are being told that the adverts are international and can't be removed since other countries didn't do so,' he added. – TradeArabia News Service