New latex printing technologies are likely to replace the more environmentally damaging solvent ink printers, according to experts.

Ashish Panjabi, COO, Jacky’s, reseller for HP, which is exhibiting at the Ipex Digital Middle East exhibition, said: “These water-based latex inks need no special ventilated storage and when used they are not considered hazardous waste material and can be disposed of safely with everyday refuse.”

As with many sustainability initiatives there is always a correlation between good environmental practice and cost-savings and latex technology is no different.

“Being water-based we save money on storage, no need for ventilated stores or printing areas. Customers also save money as latex can be used in both indoor and outdoor environments safely, irradiating the need for multiple dedicated printers. Finally it improves turnaround time so that printers can take on more short notice jobs,” added Panjabi.       

In addition, the ink is more durable, the quality is far superior and you can print on a broader range of materials. “Even the packaging is 100 per cent recyclable,” said Panjabi. 
Ipex, which opened at the Abu Dhabi National Exhibition Centre (Adnec) yesterday, brings together businesses involved in print production, creative and design, print finishing, pre-press, photography, publishing and many other sectors of the industry – both global and regional, said Binu Pillai, exhibition director of Ipex Digital Middle East.

Apart from the latex technology which was created by HP, the digital leader will be showcasing its 'versatile' printing solutions for graphics, as well as books and publications.

“With digital technology driving innovation in the sector at an unprecedented pace, it is now essential for industry players to stay connected to this fast-paced marketplace,” said Pillai.

Running alongside Ipex is Signage, Imaging and Media (SIM), sponsored by Advanced Interactive Media Solutions, which will focus on the exponential growth of social media and other online marketing communications throughout the region. – TradeArabia News Service