Dubai Events and Promotions Establishment (Depe) said its delegation will be heading to London to attend this year's 'World Travel Market,' a global leading event for the travel industry.

The WTM 2011, being held from November 7 to 10, is a business to business exhibition that was initiated to bring together the world’s various destinations on to one platform.

The event provides a unique opportunity for the whole global travel trade industry to meet, network, negotiate, conduct business and stay informed of the latest developments in the travel industry. .

The Depe delegation, headed by Ibrahim Saleh, festivals coordinator general and deputy CEO, will highlight the various festivals organized by the establishment and also communicate its mandate of developing, promoting, facilitating, and supporting the retail and events sector.

The delegation will also include Khadija Al Turki, senior manager – Strategic PR and Media Relations; Abdulla Amiri, senior manager – Operations Support; and Buti Hamad Al Masood, senior executive – International Marketing. 

A focus of Depe’s participation will be the 2012 edition of Dubai Shopping Festival, in addition to communicating the Dubai Calendar – the official Government of Dubai listing for events in the city which is managed by DEPE.   

Ibrahim Saleh said, 'WTM is an important and much awaited event in the global travel industry and we are aiming to promote Depe’s festivals namely – Dubai Shopping Festival, Dubai Summer Surprises, ‘Eid in Dubai’, Ramadan in Dubai, and the brand Modhesh.'

'Dubai Calendar, which is the official listing of events in Dubai, will also be actively promoted by Depe at the expo,' he added

Apart from promoting Depe and its festivals to a global audience, the delegation will also be keen on tapping into the UK tourist segment.

'The UK is one of the major tourism source markets for Dubai. As many as 719,889 British tourists stayed in Dubai’s hotels last year,' he added.-TradeArabia News Service 

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