InterfaceFlor, a leader in the design of modular flooring, has launched a new digital marketing application for iPads, personal computers and laptops during the ongoing Festival of Interior Design in Dubai.

The InterfaceFlor product selector showcases the company’s entire product portfolio and allows customers to order samples and select products.  The app features a floor designer tool which allows users to bring their design vision to life by visualising their favourite carpet tiles in virtual room settings.

The technology can be used by specifiers in the Middle East to easily search and browse through InterfaceFlor’s wide-ranging product portfolio by colour, category or latest collections.

The app is illustrated by high quality images that capture the vibrancy of colour and intricate design details of InterfaceFlor’s carpet tiles.

It also provides easy access to full product information, in addition to a variety of supporting documents, which are available to view and download.  These include InterfaceFlor’s ‘Just the Facts’ guide on how to choose the most sustainable products, the company’s editorial Collections Magazine, with case studies and expert interviews as well as marketing brochures and creative videos focused on InterfaceFlor’s latest on-trend collections.

“At InterfaceFlor we are continually looking for innovative ways to demonstrate the design capabilities of our carpet tiles, while reducing impact on the environment and the new Product Selector does just that,” said Ana Seixas, director of Marketing, Middle East, Africa and India, InterfaceFlor.

“The app cuts the amount of printed marketing materials that we use while interacting with our customers and giving them all the information they need at their fingertips.”

The app significantly reduces the need for printed shade cards and carpet tile samples, further reducing InterfaceFlor’s impact on the environment, a statement said.

The InterfaceFlor product selector is available to download now on iPads, PCs and laptops, for free, from interfaceflor.co.uk/ipadapp. – TradeArabia News Service