Bahrain Air, a leading low-cost airline in the region, has launched the first issue of its in-flight magazine in partnership with Red House Marketing (RHM), a major publishing house.

The magazine, reesha, aims to both inform and entertain passengers throughout their time in the air and is packed with a wide spread of content.

The focus is to attract all age groups with a blend of features from the region, showcasing its cultural and historic happenings.

It also includes a destination report, shopping pages, interviews with local and regional personalities and useful information regarding Bahrain Air.

The articles featured in reesha are written in a trio of languages, English, Arabic and Malayalam, offering different nationalities onboard something to read in their own language.

The magazine is published by Red House Marketing quarterly, and distributed aboard Bahrain Air planes, as well as in the airline's sales offices.

Red House Marketing, established in 1991, publishes monthly magazines Bahrain This Month, Woman This Month, quarterly versions of the Bahrain Map and Pocket Guide and the annual Bahrain Hotel and Restaurant Guide.- TradeArabia News Service