National Geographic Channels International (NGCI) has announced the launch of its first international factual entertainment channel in Farsi language.

National Geographic Farsi is a free-to-air channel and 100 per cent dubbed in Farsi language reaching out to the Farsi speaking communities in the Middle East and its neighbouring countries.

It will bridge the gap in quality factual entertainment in Farsi, by reaching out to discerning, educated, thinking Farsi audiences that are interested and sensitive about their environment, and are curious to seek more knowledge about the world around them, said the NGCI in a statement.

The channel’s programming has been designed to meet the preferences of the region’s viewers; offering three main themes between 8 pm and 11 pm (UAE).

It will rotate between Science - featuring programmes that unravel the mysteries behind the world, or beyond it; Wildlife - which will incorporate the best and the most intimate encounters with wildlife ever seen on TV; and Mega, which will showcase the world’s most breath-taking Megastructures, Megacities, Megafactories and Megamovers.

Viewers can also interact with the channel via a dedicated National Geographic Farsi website - www.natgeotv.com/farsi, the statement added.

National Geographic Channel said it has been broadcasting educational, entertaining and inspiring content to 165 countries in 38 languages.

The Farsi channel contributes to the 124-year old National Geographic Society's commitment to inspire a life-long passion for learning, to cultivate curiosity and wonder about the world and generate awareness, concern and knowledge about the planet, it added.-TradeArabia News Service