Averda, a leading environmental solutions provider within the region, unveiled its reverse vending machine (RVM) technology at the eco-Q exhibition in Qatar.

The RVM represents a new concept in recycling designed for public spaces and is a revolutionary breakthrough in consumer recycling, said a company statement.

Following the successful launch of RVM in the UAE and Lebanon, Averda showcased the new technology at eco-Q with an aim to introduce it in the country.

'At Averda, we are dedicated to finding innovative solutions that will lead to a cleaner, greener future for the cities where we operate,' said chief executive officer Malek Sukkar.

Working on the concept of a vending machine, the RVM accepts an input of recyclables like aluminium cans, glass bottles and plastic bottles in return for an output of points that can be redeemed for various rewards.

Rewards may include discounts from participating retailers or donations to charities or environmental causes, he added.

In addition to RVMs, Averda also discussed its newly launched Proshred service, which offers an eco-friendly way of securely disposing of confidential documents and electronic data storage.

'Currently we offer a wide range of environmental services in Qatar, from city beautification and integrated waste management to caring for specialized recycling facilities at specific industrial sites,' said Tarek Khouri, managing director of Averda Qatar.-TradeArabia News Service