Alternative Dining Experience Restaurants Management, a leader in alternative and innovative dining concepts, has announced major growth plans for the fast food chain Dukkan Falafel, aiming to expand its network to 35 outlets across the UAE by the end of 2012.

Alternative Dining also announced that it will be opening five new branches of Dukkan Falafel in Sharjah, Abu Dhabi and Dubai before the end of the year as the company sustains its region-wide expansion strategy, seeking to capitalise on the immense growth potential of the Middle East’s franchising market, which has been projected to grow by up to 27 per cent annually.

Dukkan Falafel, the genuine home-grown UAE-based franchise, has remained highly competitive in the fast food chain market with its wide selection of food choices that are prepared with the freshest and best quality ingredients, the company said in a statement.

The opening of Dukkan Falafel outlets across the UAE is in line with Alternative Dining’s approach to get closer to its customers and increase accessibility. It also underlines the company’s inherent strengths in creating brands that have the potential to have a global appeal, it said.   
 
Rami Wardeh, CEO and co-founder of Alternative Dining, said: “Dukkan Falafel is fast becoming a popular fast food chain in the UAE, creating exciting growth opportunities for the franchise. Our expansion plans have therefore remained firmly on track as we are poised to open five new branches in Sharjah, Abu Dhabi and Dubai by the end of this year, making it a total of nine outlets in its first year of operation.”

“Franchising certainly remains a highly attractive business model in the UAE and across the Middle East, and Alternative Dining is taking full advantage of the ongoing boom to expand our presence across key growth markets, while allowing more people to enjoy the delectable food choices and unique dining experience offered by Dukkan Falafel,” he said.– TradeArabia News Service