South Korea-based Cheil Worldwide, a global marketing and communications company, has appointed Milos Ilic as executive creative director of Cheil Worldwide Mena.

Ilic’s appointment begins with immediate effect. He will report to Azmi Yafi, COO Cheil Worldwide Mena.

Andrew Yi, president and CEO of Cheil Worldwide MEA, said: “We’re delighted to have Milos join us to lead Cheil creatively. He brings us best-in-class creativity across the expanding channel landscape – both offline and online.”

“Milos is a great addition to an already exciting agency,” said Yafi. “We are a growing agency in a region where marketers are demanding genuine holistic solutions. We are looking to Milos to help us become that new kind of agency to provide those solutions, enabled by strong teams and by the many new technology tools available to creatives.”

Ilic is an award winning creative director with international awards and work published in the Gunn report, Graphis annuals and other major industry publications.

Throughout his 18 years of experience, he has worked on the world’s most recognizable brands, some of which are Mars, Nissan, McDonald’s, General Motors, P&G, Sony, BMW, Johnson & Johnson, with various agencies in Europe and the Middle East including Saatchi & Saatchi, Burnett, DDB and for the last four years at TBWA in Dubai.

“At Cheil there is a clear and enticing willingness to radically change the existing model and move at a fast pace,” Ilic said.

“There is an opportunity to be part of the formation of something great here that stems from the intrinsic innovative spirit that Cheil originates from,” he added. – TradeArabia News Service