RAK Ceramics, the world's largest ceramic tiles and sanitaryware manufacturing company, is organising a campaign in cooperation with Unicef to provide aid to drought-hit areas in Africa.

The targeted areas in the Horn of Africa include Somalia and parts of Kenya and Ethiopia.

An estimated 11 million people are suffering from shortage of food supply and other necessities as a result of the drought, a statement said.

RAK Ceramics has collected cash donations from its employees that will be used to fund food supplies to feed 520 children for one full month in the drought affected areas through Unicef.

“As a socially responsible and responsive corporate citizen, RAK Ceramics constantly looks for ways to extend a helping hand to the less fortunate,” said Abdulla Mahmood, head-MARCOM, RAK Ceramics.

“We are therefore very eager to partner with Unicef for this campaign, which reaches out to the people in Somalia who are suffering from extreme famine.”

“This campaign can hopefully ease their suffering, while we also aim to inspire and encourage other organisations and individuals to extend support in any way and help save lives in Africa,” he added. – TradeArabia News Service