The Address Hotels + Resorts, the five-star hotel brand launched by Dubai’s Emaar Hospitality Group, has unveiled a Facebook application for visitors to help them discover their business, lifestyle and entertainment options.

With the new “What’s Your Address” application, visitors can decipher their address to shopping, dining, pampering, golfing, business, marina, leisure attractions, and night life, all at the click of a button.

“To ensure our guests enjoy their stay at The Address Hotels + Resorts we have developed an innovative social application, which can map out customer preferences,” said Patrick Heuze, chief executive officer, Emaar Hospitality Group.

“This Facebook function is an interactive and industry-leading initiative that provides all Facebook users with convenient access to the fast-paced dynamics of our hotels.”

“In a field like hospitality, where significant strides are made through guest interaction our Facebook application brings us a step closer to strengthening our customer service experience,” he added.

Spanning across the five properties of The Address Hotels + Resorts portfolio, The Address Downtown Dubai, The Address Dubai Mall, The Address Dubai Marina, The Address Montgomerie, and The Palace – The Old Town, the application selects the accurate lifestyle and entertainment choices, based on individual preference, a statement said.

With every click, the application gives visitors a chance to win prizes every week. As visitors share the word about the application on Facebook, their chances of winning packages including spa therapies, dining and shopping vouchers, among others, increase significantly.

Visitors can access the ‘What’s Your Address’ application by logging onto Facebook and clicking ‘Like’ on the Facebook pages of the five properties, according to the statement. – TradeArabia News Service