Korea-based Cheil Worldwide, a leading marketing communications group, has appointed Azmi Yafi as its chief operating officer for the Mena region.

Yafi will fill the position with immediate effect at the Cheil MEA regional headquarters in Dubai. He is a former CEO UAE operations at FP7 and a regional MD at Impact BBDO.

“Cheil is strengthening its regional structure and growing the agency capabilities,” said Andrew Yi, president and CEO of Cheil MEA regional headquarters.

“We aim to become a regional force in the marketing communications industry and expand in the important neighbouring local markets.”

“Azmi has a proven record of achievements in the region and we are thrilled to have attracted him to Cheil. We are confident he will help us achieve our goals and take Cheil Mena to new levels of excellence,” Yi added.

“These are exciting times for Cheil and I am delighted to join this passionate and dynamic group. Their growth ambitions for the region mirror the changes being witnessed here, and I am thrilled to be part of it,” Yafi said.

Cheil Worldwide acquired a significant stake in London creative agency, Beattie McGuiness Bungay (BMB) in 2008, and later a majority stake in The Barbarian Group (TBG), the award winning digital creative and marketing agency in the US.

With headquarters in Seoul, Cheil operates 31 overseas offices in 26 countries. – TradeArabia News Service