Gulf Air, Bahrain's national carrier, and Al Hilal Group, a leading publishing and marketing organisation in the Middle East, have signed a commercial agreement for the promotion of Gulf Air through the latter's flagship publications.

The airline will be promoted through daily newspapers Gulf Daily News and Akhbar Al Khaleej; and Travel & Tourism News (TTN), Al Hilal's leading pan-Arab travel trade publication.

The agreement was signed by Karim Makhlouf, chief commercial officer, Gulf Air; and Geoffrey Milne, general manager, Al Hilal Group. Present at the event were Jubran Abdulrahman, director, Al Hilal Group; and Shehab Saeed, senior manager marketing, Gulf Air.

Al Hilal Group will actively promote Gulf Air as it looks to establish a leadership position in Bahrain and strengthens its market share, launches a raft of new products, services and incentive packages to make the national carrier the regional airline of choice, said a statement. -TradeArabia News Service