M H Alshaya, a leader in international franchising, has opened Kuwait’s first outlet of Shake Shack, the New York burger brand, in The Avenues mall.

Shake Shack is a modern ‘roadside’ burger stand serving burgers made from 100 per cent all natural American Black Angus beef guaranteed free from hormones and antibiotics, plus hotdogs, shakes, crinkle fries, frozen custards (premium Ice Cream) and other American Classics.

Shake Shack has already proved to be a huge hit in Dubai where it opened in April, and is now expanding throughout the region with Alshaya, with plans to launch up to eight outlets across the Middle East by the end of 2012.

“Shake Shack’s success since opening in Dubai reflects the huge potential here in the region, and we have been overwhelmed with the positive response to our brand and our food,” Danny Meyer, CEO Union Square Hospitality Group, of which Shake Shack is a part.

“We are very excited to be building on our partnership with Alshaya which has a remarkable legacy of retail leadership. We could not have asked for a better or more trusted partner for our expansion outside of our home market. ”

Mohammed Alshaya, executive chairman of M H Alshaya, said: “At Alshaya we are committed to bringing the best international brands and customer experiences to the region, and Shake Shack is one of those stand-out brands that we were very eager to partner with.”

“We saw that the food and the mood and ambiance would really resonate with people here in Kuwait and across the region – and our early success in Dubai supports that.  We look forward bringing the Shake Shack experience to many more customers across the region in the coming months,” he added. – TradeArabia News Service