Superbrands, the independent authority and arbiter of branding, will host its annual event to honour UAE’s strongest brands on July 11 in Dubai Festival City.

Superbrands will also announce the ‘Brand of the Year’ award in addition to unveiling the seventh edition of the coffee-table style Superbrands book, which includes a two-page profile of each of the Superbrands, at the tribute event to be held at the InterContinental Hotel.

“It gives us great pleasure to announce the ‘Oscars of Branding’ night, our tribute event for UAE’s strongest brands,” said Mike English, director, Superbrands Middle East.

“We are happy that many local brands, which include new entrants, have made it to the Superbrands list this year in addition to globally recognized brands.”

“These brands were not only voted for by our distinguished brand council members but also by 2,500 marketing professionals, who voted through an online poll. The brand which scores the highest points will be awarded the accolade of ‘Brand of the Year’ at the tribute event,” he added.

After a rigorous selection criteria set by the Superbrands Council, over 2,500 professionals were invited to vote for candidate brands. More than 1,415 leading UAE brands were scored by the Superbrands Council and through the online poll and the highest scoring brands were then designated as Superbrands.

Only brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history and achievements of each of the brands.

“UAE’s best brands, which range from FMCG brands to local family owned businesses, are featured in the Superbrands book,” English said.

“We are pleased to see many new local brands making an entry this year along with globally recognised brands. Participation in the Superbrands book is by invitation only and acknowledges the inherent strength of the organisation and its brand value,” he concluded. – TradeArabia News Service