Bridgestone Middle East & Africa has announced the launch of Ecopia EP100A, a new fuel efficient, eco-friendly tyre that provides good balance on performance with better lower rolling resistance.

Announcing the launch, Bridgestone said the Ecopia is the next generation of environmentally friendly tyre which provides good balance on performance with better lower rolling resistance that result to enhanced fuel efficiency.

With this product, Bridgestone rises up to the challenge in helping the planet by developing cutting-edge technologies for a new kind of tyre –one that takes better care of the environment, the company said in its statement.

Fuel efficiency is a key to reducing CO2 emissions during driving, which in turn helps our planet on the prevention of global warming while valuing natural resources, it added.

A leading tyre and rubber company in the world, headquartered in Tokyo, Bridgestone Corporation, said comparative tests showed that Ecopia EP100A improves fuel efficiency by 3.1 per cent compared to a Bridgestone standard tyre.

“We are proud of this new kind of tyre that allows drivers to give respect to the environment,” said Shoichi Sakuma, president of Bridgestone Middle East & Africa.

“Bridgestone’s Ecopia boasts both environmental and safety performances. It is a proof of the company’s global efforts to help protect the environment for a sustainable society.

"Ecopia is a next-generation tyre that maintains grip even though rolling resistance is reduced. Its advanced technology delivers a high safety performance and braking is not compromised at all," Sakuma explained.

According to him, the Ecopia EP100A will be available in the Middle East & Africa markets in the third quarter. "With this new environmentally friendly tyre, drivers can contribute for a better future –for tomorrow, for our children, for our planet," he added.

In addition to tyres for use in a wide variety of applications, Bridgestone manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods.

The company's products are sold in over 150 nations and territories around the world.-TradeArabia News Service