Epic Dubai, the region’s first sustainable living expo, ended on a successful note in Dubai last week with more 500,000 visitors exploring eco-friendly products and sustainable initiatives by leading companies, said organisers.

More than 70 local and global brands, such as Nokia, Philips, Masdar, Puma, Korres, De Dietrich, @Home, Miri Creation, Naturalizer, Dubai Garden Center, Marks and Spencer showcased sustainable products and features to educate and entertain attendees of all ages.

The expo held at the Dubai Mall inspired thousands of visitors to make eco-wise and informed choices, remarked Abdulla saeed Lootah, CEO, SS Lootah International.

He also extended his appreciation to all Epic supporters especially the 150 Emirati volunteers whose commitment and dedication made Epic a great success.

Masdar, Abu Dhabi's multi-faceted initiative advancing the development, commercialisation and deployment of renewable energy as well as clean technologies and solutions, and National Geographic Al Arabiya played key roles as the expo’s sustainable knowledge partners.

Dr Nawal Al Hosany, associate director- Corporate Sustainability, said: 'Masdar has taken leadership in Sustainability and renewable energy technologies regionally and globally. Through activities such as this event, we are able to communicate the importance of sustainability to a broader audience.'

Mohammed Al Hammadi, editor of National Geographic Al Arabiya, said it was committed to educating the UAE on the importance of environmental awareness.

'Between us we share the same environmental principles and goals, and just like our “Colours of the World” photo display, the whole Epic Dubai exhibition aims to encourage people to think about the world around them and to protect their natural environment by living sustainably,' he added.

Epic Dubai was held as part of DSS with the support of the Ministry of Environment & Water, Dubai Police, Municipality, Dubai Chamber of Commerce, Bee'ah, Department of Economic Development, Depe, Dubai SME, Dubai FDI, Dubai TV and The Dubai Mall.-TradeArabia News Service