Vdopia, a leader in mobile and online video advertising, has entered into a marketing agreement with IAS Media–Digital, a major media marketing group in the Mideast, which handles a range of high-profile media titles.

The agreement will help significantly drive market penetration for Vdopia’s online and mobile video advertising solutions.

IAS Media enjoys a favorable status with media buying houses, advertisers and advertising agencies across the Middle East. IAS Media–Digital, the company's digital arm, represents 80 international portals as well as major publishers and large networks.

It will now offer the full array of Vdopia offerings, from pre-app, in-app and mobile web video ads on smartphones to Vdopia's full portfolio of online video products.

“Vdopia’s industry-leading ad formats and ad serving technologies represent a significant extension of our business portfolio, which will help us make even more meaningful connections between some of this region’s biggest brands and their target audiences,” said Ali Asgar Mir, MD of IAS Media.

Debadutta Upadhyaya, vice president-India, Vdopia and in-charge for Middle East expansion, said: “We are excited to have IAS Media–Digital as a partner to further expand our video solutions footprint in the burgeoning Middle East market.”

“Our reach as the No. 1 video ad network, coupled with IAS’s exceptional customer relationships, make the association a great fit for marketers seeking compelling video ad solutions,” he added. – TradeArabia News Service