FutureBrand, a leading brand consultancy with presence in 24 major cities across the globe, has announced a new leadership team for the smooth running of its Dubai operation.

The company has promoted Lana Bdeir to the post of managing director, while Johan Engelbrecht will be the managing creative director of FutureBrand Dubai.

The duo will be jointly responsible for the overall running of the Dubai operation and will continue to grow the business and work in close partnership with clients in the region.

Patrick Smith, CEO FutureBrand Worldwide said “Both Lana and Johan have been integral to the positive turn-around of this office, and are the perfect choice to lead this very important region for us”

Since joining FutureBrand last October Bdeir has drastically diversified the portfolio of clients and penetrated new markets like Egypt, Lebanon and Africa, said a company statement.

Before that she spent time at the Brand Union in Dubai working on clients in the financial services and real estate sectors and at Dragon in London working on their Middle East based clients, it added.

On the new role, Lana said, “I am very excited about this opportunity. FutureBrand is a great company that strongly believes in its people and brings out the best in them.'

'It is inspiring to see one of the fundamental traits of success; encouraging and nourishing a true spirit of entrepreneurship in its people. I am honored to be given this opportunity and hope to be able to take this region to new heights,' said Lana, who holds a masters in design management from New York’s Pratt Institute.

According to Smith, Johan has been with the company for just over a year and within that time has built the creative team and put in place the overall creative vision for the region.

In his 15 years in the industry Johan has worked on clients such as Castrol, Etihad and Standard Chartered and more recently at FutureBrand he is leading creative assignments for Government of Dubai, Majid al Futtaim and Hero Baby in Egypt.

On the new leadership role, Johan said, “FutureBrand is an exciting company that has the ability to genuinely partner with clients. I am happy to be in the position where we can build our office and offer something truly unique.”-TradeArabia News Service