Major international brands are backing an exhibition on sustainable lifestyle set to take place next week in Dubai.

EPIC Dubai, the sustainable living expo will be held at The Dubai Mall from June 22 to 24.

Short for Eco-wise, Progressive and Intelligent Consumers, EPIC Dubai will feature eight showcases from fashion & accessories, food & beverages and leisure & travel to home & garden & transportation and dedicated showcases to business & technology and government programs and initiatives.

“EPIC will live up to its promise, Style meets Sustainability, thanks to leading global brands coming together to inspire eco-wise consumer behavior through  their earth-friendly products, services and sustainable initiatives,” said Tracy Fast, show manager, EPIC Dubai.

“As part of our EcoVision plan, Philips is proud to be sponsoring Epic as a global change maker, to showcase in the Philips Green Home, our range of energy efficient consumer lifestyle and lighting products that enable consumers to save energy,” said Vincenzo Ventricelli, marketing director, Philips Consumer Lifestyle, Middle East and Africa, a major sponsor of the show.

“The Philips strategy, which aims to generate 30 per cent of Philips’ revenue through environmentally friendly products by the year 2012, highlights the company’s commitment to contributing towards a greener environment.”

“These new eco-friendly products, which include LCD’s, audio visual products, domestic appliances and consumer lighting address a growing consumer demand for sustainable options that enable them to contribute to the environment through small everyday steps. Epic allows us to showcase these green alternatives to consumers and increase awareness of the options available to them,” he added.

Ulrike Vott, sustainability manager, Nokia Markets Middle East & Africa, another sponsor of the event, said:  “Nokia strives to be a leader in sustainability and so we are delighted about EPIC coming to Dubai. Nokia has a long track record of taking sustainability into account along the entire life cycle of our products and operations, and we are proud to be named ‘world's most sustainable technology company’ in 2009 and 2010 by the prestigious Dow Jones Sustainability Index.”

“At EPIC we will showcase our latest eco lead devices and inform visitors about Nokia’s eco innovations.”

“In addition, we want to raise awareness about the importance of recycling of old, broken, redundant mobile phones, and make it easy for EPIC visitors to do so: For each mobile phone handed in for recycling at our stand during EPIC we will assure the material is recycled in a responsible way and offer you a chance to win a brand new Nokia E7,” he added. – TradeArabia News Service