Red House Marketing (RHM), a leading publisher in Bahrain, has been awarded the publishing contract for Bahrain Air's in-flight magazine.

The contract runs for a three-year term and involves the production of the magazine every three months.

RHM is the publisher of Bahrain This Month - the leading English language monthly magazine in Bahrain.

"We are delighted to have been awarded this contract, in a competitive tender, from Bahrain Air," said RHM chairman George F Middleton.

"Too often in the past such contracts have been secured by non-Bahrain based publishers but this contract demonstrates a trust and confidence in local businesses and we commend Bahrain Air for putting their faith in local suppliers."

The first edition of the in-flight magazine will be available for uplift in August and will have an initial print run of 6,000 copies.

"Red House Marketing, particularly through their monthly magazines, has consistently maintained a very high standard of work and are clearly market leaders in their field within the kingdom," Bahrain Air marketing manager Naeem Mahamoor.

"We look forward to working with Red House Marketing as the airline starts to implement phase two of its business plan as a hybrid airline.

"This incorporates upgrading the services offered by the airline to a fully-fledged premium value carrier, with both business and economy class configurations.

"These plans also include a rapid expansion into markets such as the Indian Subcontinent, the Levant and the Mena region over the coming years, increasing our current route network from 20 to 40 destinations by 2016," he said.

"Bahrain Air is in the process of investing in human capital and automation in capitalising on the market gap for a hybrid airline in the region.

"Meetings, Incentives, Conference and Exhibition and charter operations will be a primary focus along with schedule operations in the range of services offered by the airline," he added.-TradeArabia News Service