A new mobile technology application that will transform the way events, exhibitions, and conferences are operated will be featured at an upcoming dedicated events industry show in Dubai.

The Middle East Event Show will take place on June 1 and 2 at the Dubai International Convention and Exhibition Centre.

The app ShowGizmo enables registered attendees or exhibitors to exchange information and brochures, make connections, plan their time, and receive real-time news in the run up to the event as well as on-site and in the weeks to follow.

Designed in Wellington, New Zealand, is a secure platform offering authorised access to registered event participants via web and smart-phones, a statement said.

Event participants have their own unique profile allowing them to upload information, documents, contact details, promotions and incentives. Visitors can plan, store and print their schedules, network and make advance connections and meetings before the event begins.

“ShowGizmo combines web and smart-phone technology to create more productive, valuable events, enabling organisers, sponsors, exhibitors and visitors to access and manage information and connect more efficiently with each other,” said Marie-Claire Andrews, managing director for ShowGizmo.

“The instantaneous feedback built into the system is what makes the app stand out. “Using real-time reports, exhibitors and organisers can view activity, what people are engaging with and how many leads are being captured on-the-spot.”

This is achieved through ShowGizmo’s Quick Response (QR) code, a key marketing tool which enables organisations and individuals to track, collect and store information instantaneously.

Once a participant registers for the event, ShowGizmo automatically generates unique QR codes which are printed and placed at exhibitor stands.

Visitors then scan the codes, enabling them to collect and store information such as VCards, exhibitor profiles and contact details, brochures, information about incentives and prizes. In turn, exhibitors instantly collect and store the information about visitors, establishing a virtual network.

“The ROI is immediate for exhibitors, as they've invested only time and energy into creating their online profile and receive qualified leads from the moment the show floor opens,” Andrews added.

“Organisers are able to use the intelligence from post-show reports to reconfigure their event and better demonstrate value to participants, with the outcome of improving attraction and retention rates.”

ShowGizmo works for the iPhone, Blackberry and Android smart-phones and there are plans to include more devices in the near future, the statement said. – TradeArabia News Service