DU, the integrated telecom service provider in the UAE, is bringing in the best of live entertainment and music to the emirates on the occasion of “Vishu,” the New Year’s festival celebrated in the south Indian state of Kerala.

“At du, we strive to fulfill our diverse customers’ needs by bringing alive what’s closest to their hearts –their heritage. Fulfilling this promise a step at a time, we joined our customers in celebrating ‘Vishu’ and ring in the New Year by presenting them with their favourite stars unde our live entertainment platform du Live!," commented Hala Badri, EVP, Brand and Communications, du.

Making the event special was an appearance by none other than the South Indian superstar Mammootty himself – who visited Dubai on the invitation of du for “Vishu”.

"It was an event like never before on the evening of 1 April at the Dubai Festival City for the grand finale of Asianet’s popular reality show, “Mammootty the Best Actor,” where approximately 15,000 people attended a glittering, star-studded night," he added.

The event was presented as a "du Live!" initiative which brings the best of live entertainment and music to the UAE,

"What was set to be a simply a finale episode turned out to be Asianet’s biggest ground event in 2011 with the judge of the reality show, Mammootty performing live on stage with the finalists.

The stage was set on fire with special performances by top artistes such as Nedumudi Venu, Dileep, Kalabhavan Mani, Jagathy Sreekumar, Jagdeesh, Harisree Asokan, Kalpana,  Padma Priya, Mamtha Mohandas, Mira Nandan, Ramya Nambisan, Shwetha Mohan and Karthik, of the South Indian film industry in an extravagant evening with over 4 hours of live entertainment.

"We are excited to have hosted the South Indian super star Mammootty and couldn’t be more pleased with the turnout. It was a dazzling grand finale of Asianet’s reality show, and we thank all the performers and customers who added life to the celebrations,” he added.-TradeArabia News Service