Interiors UAE 2011, the leading trade gathering for luxury products and services, has launched the new product innovation awards to recognise outstanding innovation in product design for the luxury hotel industry.

The awards will take entries from companies operating within the design and development of hotels, from smaller, design-led companies to the larger, more established manufacturers.

The product must have been launched in the Mena region between May 2010 and April 8, 2011, which is also the deadline for submission of entries.

Multiple entries are permitted but are limited to three entries per company, a statement said.

All entries will be judged by a panel of leading design experts and will be showcased at Interiors UAE 2011, set to take place from May 9 to 11 at the Abu Dhabi National Exhibition Centre.

“The awards programme provides an invaluable opportunity for companies to promote brand new products to key decision makers with serious buying power who have always made it a point to visit our show each year,” said Tony Crinion, event director, UBM Built Environment, organisers of the show.

The event will feature a three-day seminar programme on industry trend forecasts and best practices. It will also hold a ‘design challenge’ discover the region’s next generation of interior designers. – TradeArabia News Service