Visitors to this year's 'Bride Show Dubai,' will witness an all-new version that includes an exclusive fashion avenue of international brands when the leading event for brides-to-be and fashion lovers opens on Wednesday.

More than 200 exhibitors from across the globe will showcase their range of wedding gowns, haute couture designs, jewellery, beauty solutions and fine chocolate at the four-day wedding extravaganza, said the organisers.

Wedding retailers from Italy, France, Morocco, Romania, India, Thailand, the UK and USA will fly into Dubai to meet brides to be and their families and showcase their finest bridal gowns and accessories, they added.

Visitors will have an exclusive opportunity to browse designs from The Italian Wedding, Julien Mattion and Curti, all from Italy, as well as French brands Farage, Promincor and La Maison Saouli.

The event will be inaugurated by patron Sheikha Sheikha Bint Saif, chairwoman of the Make-A-Wish Foundation UAE and wife of Sheikh Dr Sultan Bin Khalifa Bin Zayed Al Nahyan, advisor to the President of the UAE on March 30.

The show is open from 2:30pm to 10:30pm and runs until April 2 in Sheikh Saeed Halls 1, 2 and 3, Dubai International Exhibition Centre.  

As the tastes and trends of Middle Eastern women continue to be influenced by Western style, this new platform of international design is sure to be one of the most popular features this year, offering an exclusive opportunity to purchase bridal wear not readily available in the region, the organisers said.

The daily fashion shows – the only runway exhibitions open to public – will see many international brands share the stage with emerging and established design talent from the Middle East including Dan Couture and Designers Empire.

Standard entry for the event is Dh10 and VIP tickets cost Dh50. The show is supported by gold sponsor Mohammed Hilal Group and silver sponsors After You Say Yes – SIMA, Khamsa Couture and Zadina.-TradeArabia News Service