Renno Communications Group (Renno CG), a full service communications agency, and Text 100, a global PR consultancy, have signed a licensed partnership agreement.

The agreement establishes Renno CG as Text 100’s exclusive Middle East partner, adding its offices to those of Text 100’s global network.

“During the past 11 years, we have embarked on a major challenge to establish an independent and specialized public relations agency that was in the forefront of providing professional and diversified communications services to local, regional and multinational clients through a wide spectrum of industries and sectors,” said Samer M Renno, chief executive officer, Renno Communications Group.

“Our partnership with Text 100 helps our existing and new clients bridge the communications gap between the West and the East, with a full complement of leading-edge services that includes market intelligence and sector analysis, consumer retention programs, events management and social media programmes.”

Rowan Benecke, Text 100 regional director, Southern Europe, Africa and the Middle East, said: “As social media gains momentum in the Arab World it’s creating dramatic change in both the private and public sectors. A partnership with Renno CG lets us develop and deliver innovative digital communications strategies for clients in the Middle East.”

“As the region progressively moves towards a new era of economic and infrastructural development, reputation and image management will increasingly play a strategic role in advancing the ambitions of brands operating within the Middle East.”

Within the license partnership agreement, Renno CG will benefit from its ability to tap into the multitude of multinational clients of Text 100, a member of the Nextfifteen communications network, a statement said.

The license partner framework also creates the exchange of best practices, consulting resources, staff training and know-how; which will effectively add value to both agencies’ existing and prospective client portfolio, it added. – TradeArabia News Service