Tropicana launches new juice brand in Saudi
Jeddah, March 19, 2011
Tropicana, a leading global fruit juice brand, has launched a new drink with a bubbling fizz added to real fruit juice blends in the Saudi market.
The new Tropicana Frutz offers an energizing multi-taste experience filled with natural goodness, a statement said.
“It’s all about fruits meeting fizz,” said Rashid Sharaf, marketing manager, GCC Business Unit at PepsiCo. “We have added invigorating bubbles to our popular natural juice drink, giving you a taste of excitement in every sip.”
“Frutz is a premium product,” added Sharaf. “Available in three flavours, Apple Cocktail, Pomegranate Cocktail and Blackcurrant Cocktail, this delicious variation of Tropicana adds fizz to the blend of real fruit juice to provide vibrant, zesty refreshment.”
To reflect its premium quality, Frutz has been launched in a 300 ml glass bottle with a metallic label and is now available at supermarkets and other retail outlets across the kingdom, according to the statement. – TradeArabia News Service