Flagship Projects, a leading Dubai-based hi-tech mobile and Web applications provider, has launched a new bookstore application that targets the Arab audience with more than 4,500 books covering various sectors.

Rufoof, the new application, was launched at the recently held second International Conference on e-Learning in Riyadh.

“We are delighted to launch this world-class mobile application for the Saudi market. Rufoof, one of the prominent Arabic apps on the app store, is an amazing reading experience for Arabic Content,” said Shadi Hasan, managing director, Flagship Projects.

“Users of Rufoof can view a wide range of book titles in different categories and download a sample to have the content available even when the device is offline.”

“Another feature of the application is reading through bookmarked pages, search and change the font size as well as colour of the shelves. This represents a big advancement in the world of reading from an iPhone, Ipad or other smart phone devices,” he added.

“A student of subscriber universities can use his personal access password to reach his school content in different categories, such as research, books, reports, newsletters and other educational materials, including Audio and Video, in the simplest way and can save the downloaded content right next to the public content that is available on Rufoof store, such as books in different categories or professional public magazines. He can get back to this content at anytime without the need to connect to the Internet,” Hassan said.

Rufoof provides a user-friendly experience using the latest platforms at a cost effective price, a statement said.

Universities can post their books and students can download them. Similarly, private users can increase their knowledge by downloading stories, books and documentaries.

“Flagship is one of the earliest providers of solutions for this rapidly expanding smart phone market. We provide high-end smart phone platforms and develop applications for organisations seeking to execute products on mobile devices,” Hasan added.

“The National Center for e-Learning and Distance Learning (NCEL), the organizer of the event had done a good job by inviting some of the leading international experts in the field of e-learning and distance education from different countries,” said Hassan.

“Rufoof has been hailed as the ideal solution for Educational institution for the Arab world since it is built to serve the Arabic language and Arabic content, in addition to English content.”

The Rufoof app download is absolutely free of charge and the language is 70 per cent Arabic and 30 per cent English, thus targeting an Arab audience, the statement said.

Hasan added: “One of the dynamic interactive features of Rufoof is that it allows simplicity in using content. Moreover, books are carefully picked, monitored and controlled by Flagship. With Rufoof, authors' and publishers' books are more piracy protected, compared to many online libraries due to the high security features deployed by Flagship team of software developers.”

There are many features and functions coming with every new update. Rufoof allows you to read your book in both portrait and landscape modes even when the device has no connections, according to the statement. – TradeArabia News Service