Naseba, a business information company, has partnered with YouGov Siraj, full service research firm, to develop regional market intelligence through industry-thematic surveys and quarterly indexes.

The strategic partnership comes at a time when the Middle East becoming a central hub for the business world in terms of geographical positioning, outward and inward investments, workforce migration, innovation and natural resources.

The collaboration is set to uncover untouched market opportunities through consumer oriented research surveys across a number of industries, as well as regular indexes which take a pulse of the Middle East business world, said a statement from naseba.

In the past years, the Middle East acquired a central role on the global scene; a status which sees an increased market need for information on both evolving consumer and business trends.

The deal is a recognition of this emerging need and the newly resulted information-based products will specifically serve investors, analysts as well as other market actors altogether, the statement said.

A privately-held company with five offices across the globe and 250 employees, Naseba said it will make use of its business oriented platforms such as healthcare, capital raising, finance, transport and logistics to bring forward the new market knowledge.

"We connect emerging and mature markets, so such a partnership is the logical next step; our platforms bring together buyers and sellers; it’s our duty to provide them invaluable data to assist their business decisions," said Sophie Le Ray, CEO of naseba.

"In partnering with a dynamic, innovative research company such as YouGov Siraj, we can offer our clients a unique 360 degrees vision of what the market has to offer,” she added.

YouGov Siraj, a regional unit of the UK-based YouGov, said it will complement the partnership by using their proprietary online panel, the largest of its kind in Middle East.

"YouGov Siraj is a young, innovative company that prides itself on being the flag bearer for transparent, unfiltered views of people across the region," said CEO Sundip Chahal.

"In naseba we identified the same traits that we hold dear and by using our proprietary online panel and naseba's extensive network of professionals and delegates, we will be able to produce key benchmarks and indexes, as well as provide insightful reporting across several additional industry verticals," he added.-TradeArabia News Service