Abu Dhabi Media Company (ADMC) has joined hands with cashU, a leading Internet payment gateway in the Mena region, to offer customers a convenient and secure online payment option for its ADMC Sport portal.

Part of Jabbar Internet Group, cashU said its alliance with ADMC Sport will offer cashU customers the opportunity to subscribe to the Player+ service which offers high quality online streaming of Barclays Premier League matches through several subscription plans: seasonal, monthly, weekly and daily subscriptions.

ADMC Sport, a multi-media sports portal, has been bringing the best sports coverage and content, and a new digital experience to audiences across the Mena region.

The portal offers live and exclusive coverage of all 380 matches of Barclays Premier League, with studio and pitch side reports from the stadiums, and with Arabic and English commentary.

The duo will combine their expertise and technology under a unique tie-up, naming cashU the official online payment service for ADMC Sport customers, said a top official.

Martin Waldenstrom, CEO of cashU, said: “Our alliance will offer a convenient and secure payment option that Barclays Premier League fans can easily use to enjoy an outstanding and exclusive coverage of the world’s best football competition.”

Ricky Ghai, executive director of Digital Media at ADMC, said, "This is a stepping stone in the roll-out of our digital content distribution strategy, and further evidence that we are moving forward at `Internet speed' in delivering and implementing our e-commerce solution."

"We are offering an online payment solution that is easy, convenient and reliable. Our customers will recognize the immediate benefits of a world-class infrastructure that is flexible and most importantly secure, and we believe they will embrace the cashU payment option," Ghai added.

To celebrate this partnership, both cashU and ADMC will start distributing free 24 hour subscriptions to admcsport.com through a number of promotional campaigns, including a prediction competition for BPL’s most fierce matches.-TradeArabia News Service